In this masterclass, director Martin Percy offers a personalised introduction to artificial intelligence, tailored to the world of filmmaking. Drawing on his experience using AI in documentary work, Percy explores key AI concepts and their evolving role in the art and craft of cinema, while also reflecting on the ethical, legal, and creativity questions sparked by the AI revolution. Whether you love AI, hate it, or both, this session opens a conversation on how filmmakers can navigate this rapidly shifting landscape with insight and critical awareness. No technical knowledge required — just curiosity and a critical eye.