Pitching is often the first step in turning an idea into a funded project. In this session, Guillermo García-Ramos and Gonçalo Galvão Teles discuss the role of the pitch in the development process and how it shapes the future of a film. Based on years of experience across funding platforms, markets and development labs, they will break down the key elements of a successful pitch and how to adapt it to different contexts. The session will include examples and practical insights relevant to filmmakers at all stages.