Filipe Carvalho explores the role of visual design in shaping the viewer’s first impression of a film or series. Through case studies from his work on title sequences and design-led projects in film, TV, and music, he will discuss how motion, typography, and composition work together to create meaning and mood. This session will also cover the creative and technical steps involved in building strong visual identities that extend beyond the opening seconds and into the tone of a full project.